May 4

8:45 am

Registration

9:30 am

Opening Ceremony
Prof. Kara Chan & Dr. Alice Lee, School of Communication

9:40 am

Welcome Speech
Prof. Zhao Xinshu, Dean, School of Communication

9:50 am

Photo-taking

10:00 am – 11:00 am

Keynote Speech
Dr. Michael Rich, Director, Center on Media and Child Health, Associate Professor of Society, Human Development and Health, Harvard School of Public Health, Boston, MA

11:00 am – 11:15 am

Tea Break

11:15 am – 12:45 am

Session (1): Advertising
Chaired by Dr. Kineta Hung, School of Communication

David Di Zhang
Does Sex Sell? It Depends-Experimental Investigations of Consumers’ Interpretation of “Sexy Images” in Advertising by Culture, Education, and Personality.

Kara Chan & Hong Cheng
Materialism and Consumer Socialization: A Semiotic Analysis of Personal Loan Advertisements in Hong Kong

Young Sook Moon
How Food Ads Communicate "Health" with Children: A Content Analysis of Korean Television Commercials

Annisa Lai Lee
When the Medium is the Body: The Media and Body Image Disturbance among Young People in Hong Kong

12:45 pm – 2:30 pm

Lunch at Renfrew restaurant

2:30 pm – 4:00 pm

Session (2): Body Image
Chaired by Dr. Vivian Sheer, School of Communication

Yasemin İnceoğlu & Altan Kar
New Beauty Icons: Freedom or Conviction to Human Body

Vivien S. Y. Leung
Perceived Impact of Print Ads to Body Image in Hong Kong: A Third-Person Analysis

Fan Hu & Ning Wang
Beauty and Fashion Magazine Reading and the Cultivation of College Women’s Appearance Disturbances

Fuyuan Shen, Sang Yeal Lee, Carrie Sipes, Fan Hu
Effects of Media Framing of Obesity Among Adolescents

Shu-Chin Lien & Yan Bing Zhang
Television Viewing and Taiwanese Adolescent Girls’ Perceptions of Body Image

4:00 pm – 4:15 pm

Tea Break

4:15 pm – 6:00 pm

Session (3):China Media Education Panel
Chaired by Dr. Alice Lee, School of Communication

Zhang Jie, Li Jian, Cheng Panpan, Cheng Zhang, Mao Dongying, Du Jun, Wang Fengling, Zheng Ying, Sun Weiwei
Media Education and the Growth of Adolescents in the 21st Century: Studies of the Serial Media Education Experiments in Beijing at Heizhima Hutong Primary School

May 5

9:30 am – 10:30 am

Keynote Speech
Prof. Dafna Lemish, Professor of Communication at Tel Aviv University, Israel

10:30 am – 10:45 am

Tea Break

10:45 am – 12:30 pm

Session (4): New Media
Chaired by Dr. Steve Guo, School of Communication

Younbo Jung
Effects of Social Presence on Self-Concept Formation in Virtual Reality Environments

Diane Levin-Zamir, Rosa Gofin, Dafna Lemish
Media Health Literacy: Development and Measurement of the Concept Among Israeli Adolescents

Phoenix Xinzhi ZHANG
Exploring Causes and Effects of Cyber Language Aggressive Behaviors: A Case of Chinese Websites

Meily M. F. Cheung
Video Gaming and the Development of Literacy of Hong Kong Adolescence

Zhang Quanyi
Analysis of Political Psychology over Chinese Internet Nationalism

Yan Huan ,Yining Wang, Peng Xu
The Trend, Influence and Coping Strategy of Chinese New Mobile Media

12:30 pm – 2:15 pm

Lunch at Festival Walk (shuttle bus would be provided to and back from lunch venue)

2:15 pm – 4:00 pm

Session (5): Health
Chaired by Dr. Jay Chang, School of Communication

Lin Cheng-yu
Teaching Health Literacy through Practice: A Critical Pedagogy to Eating Disorder

Kimmy Cheng
What are Kids Reading? A Discourse Analysis of Health-Related Messages in Hong Kong Children’s Magazines

Eileen Mok Wai Chi
Media Health in terms of Social Values Cultivation and Youth Development
-using "Obscene photos of the suspected artists" as an example

Albie Sharpe
Models, Methods & Media: A Curriculum for Health Literacy in Japan

Zhang Kai
The Value of TV Drama in Health Education for Adolescents

Altan Kar, Sevgi KESIM
Children as the Masters of Info-Technologies and Consumption

4:00 pm – 4:15 pm

Tea Break

4:15 pm – 5:45 pm

Session (6): Hong Kong Media Education Panel
Chaired by Dr. Alice Lee, School of Communication

Alice Lee, Annie Wong, Dominica Siu, Chitat Chan, C. K. Cheung
Media Education in the New Technological Environment in Hong Kong and the Personal Development of the Young People

May 6

9:30 am – 11:00 am

Session (7): Media Literacy
Chaired by Ms Vivien Leung, School of Communication

Daniel Ng
R U Up 2d8? An Exploratory Study of Parents’ Perspective on Internet and Instant Messaging Language: The New IM Lingo

Sally Mclaren
“Look Hot, Feel Happy”-Critically Analyzing Girls’ Magazines in the Japanese Media Literacy Classroom

Alice Y. L. Lee
Entertainment News, News Literacy 2.0 and the Personal Development of Adolescents

Wang Yaling
Extending Mode Research on the Education of Community and Teenager Media Literacy--Ningbo City in Zhejiang Province as an Example

Qian Haihong & Wang Fan
From View of Media Literacy: A KABP (Knowledge, Attitude, Belief, and Practice) Study of the Smoking Behavior among the Middle School Students in Shanghai

Xiang ZHOU, Yue DUAN, Xuan LI, Lei SHI
Homogenous or Disparate Frames? The Interplay between Newspaper Coverage and Online Discourse regarding the Sanlu Scandal

11:00 am – 11:15 am

Tea Break

11:15 am – 1:00 pm

Session (8): Health
Chaired by Dr. Kara Chan, School of Communication

Sule Yuksel OZTURK & Haluk Birsen
Production and Consumption Process in terms of Health News: Sample of Posta Daily

Shangmin Ma, Yue Tan, Shangchun Ma
The Relationship Between Media Use and Psychological Well-being of College Students in Taiwan

Hao-Chieh Chang, Mei-Ling Hsu
Knowledge, Risk Perceptions, and Behavioral Intentions for AIDS/HIV and Hepatitis B among Young Adults in Taiwan

Chan Lok Si, Grace & Liao Hsuan I, Shirley
Teen Movie Portrayals of Sex, Adolescent Pregnancy, and Contraception-A Case Study of ‘Juno’ & ‘2 Young’

Siti Nurharnani Binte Nahar
Understanding Young People’s Gathering of Online Sexual Health Information

1:00 pm – 1:45 pm

Simple Lunch

1:45 pm – 5:00 pm

Hong Kong Museum of Coastal Defense and Stanley Market

6:00 pm – 8:00 pm

Dinner at Stanley Bay

8:00 pm – 9:00 pm

Peak

9:00 pm – 10:00 pm

Tour bus will bring the participant back to NTT, Kowloon Tong, with one stop at a MTRC station.